1.1 Event Overview CCI FRANCE CHINE is glad to announce its next conference on Smarter B2B Marketing with Generative AI. This time, let’s dive into a topic that is reshaping how marketing teams work: AI for B2B Marketing. Join us for a conference on how generative AI can support day-to-day marketing — from building a reliable brand context and understanding your audience through personas and journey stages, to evaluating and creating content more efficiently. Whether you are a marketing professional already using AI tools or simply curious about where to start, this session offers clear insights and practical perspectives you can apply right away.