AI for Marketing Training

Overview

Participants build a reusable marketing context for their brand, turn it into customer personas and journeys, then use it to evaluate, improve and generate marketing content that is more targeted and conversion-focused.

Who should attend

• Roles: Managers and contributors in marketing or brand teams.
• Seniority: Not constrained; the material is aimed at working marketing professionals.
• Prerequisites: AI Fundamentals training or equivalent prompting proficiency.
• Platform access: AIM, using its prompt library and folder context.
• Languages: EN
• Delivery context: 3-hour practical corporate or public training, 2*1h30 online delivery.

What you will learn

• Identify one marketing workflow that AI can improve, and explain its expected benefit, required human review and data/privacy constraint.
• Extract and review brand elements from source marketing material, then create a reusable brand-context boilerplate.
• Create and validate B2B or B2C personas relevant to a market, offering and industry.
• Map feature preference and a five-stage marketing journey for a selected persona.
• Evaluate a piece of marketing content against a persona and journey stage, improve it with minimal changes, and decide whether it is ready to publish.
• Generate a conversion-focused social-media post from a news article using defined persona, stage and conversion context.